When author Dan Kennedy is hired buy a major label he thinks he has been handed a pass to the secret kingdom of rock and roll. Whether directing a gangsta rapper's video or battling his better judgment to create a campaign celebrating 25 years of Phil Collins' love songs, he's in way over his head. This is the true story of one man's humorous journey through the bitter and twisted world of the music busniess. Dan Kennedy is a regualr contributor to McSweeney's, his work has appeared in The Best of McSweeney's Humour, GQ magazine and other publication. He lives in New York.