GIAF18 welcomes a new partner on board for the newly named Heineken® Big Top

May 28, 2018
GIAF18 welcomes a new partner on board for the newly named Heineken® Big Top

Ireland’s largest arts festival and leading beer and cider company turn up the volume on music in Galway   

Galway International Arts Festival and Heineken® is delighted to announce a major new partnership that will see Ireland’s leading beer and cider company turn up the volume on music in Galway.  

The announcement comes following Galway International Arts Festival’s programme launch on Wednesday, 16 May and will see Heineken® assume naming rights of the festival’s iconic music venue, now titled the Heineken® Big Top.

Galway International Arts Festival’s Heineken® Big Top 2018 line-up is set to be the biggest in the festival’s 41-year history, with ten acts taking to the stage over the two weeks of the multidisciplinary summer festival. The 2018 Heineken® Big Top will see three-time Grammy Award winners The Flaming Lips, indie sensation Caribou, pop legends Madness, the sensational Gavin James, The Stunning with special guests The Academic, world music superstars Amadou & Mariam, The RTÉ Concert Orchestra Festival Proms, 2FM Live with Jenny Greene and the RTÉ Concert Orchestra, alternative rock band Walking on Cars and one of Ireland’s biggest international successes of recent years, Kodaline taking to the stage. The latter three gigs have already sold out.

Commenting on the new partnership, Galway International Arts Festival CEO John Crumlish said:

"This new partnership represents an exciting development for Galway International Arts Festival. Heineken® are a premium brand we already know very well and one we are really looking forward to working with."

Heineken’s senior brand manager for sponsorships, Jim Geraghty, said:

"We're excited about our new partnership with Galway International Arts Festival. The quality, diversity and target audience of the festival perfectly fit with the Heineken® brand and our wider portfolio of brands such as Appleman’s cider and Desperados."

Tickets for Galway International Arts Festival’s Heineken® Big Top line-up are available to purchase now on the GIAF website.

The 41st Galway International Arts Festival takes place from 16-29 July 2018.

About the Heineken® Big Top venue

Located right in the heart of Galway City, in the shade of Galway Cathedral on the banks of the River Corrib, the Heineken® Big Top is Galway International Arts Festival’s trendiest venue. The rising of the big blue tent heralds the start of the festival, which takes over the city for two full weeks every July. There is a vibrant outdoor bar, concession stands and lots of room to dance and mingle, giving this iconic marque the feeling of a music festival within a festival.

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