The Land of Tayto: Brand Identity and Ireland

‘In advertising, not to be different is virtual suicide.'

- ’
Thornton Wilder

A lunchbreak with a difference – and a conversation that features a packet of crisps with Eoghan Nolan [Brand Artillery/Think & Son], Muirne Laffan [RTÉ], Ray Coyle [Largo Foods].

Chair: Vincent Wall [Newstalk].